brand identity #food
huevos
Huevos, a family-owned business known for its organic and chemical-free food products, appealing to health-conscious consumers seeking quality and natural ingredients.
huevos – Case study
Overview
Huevos is a family-owned business specializing in organic, chemical-free food products, cherished by a loyal customer base seeking natural and healthy options. Recognizing a misalignment between their current branding and core values, Huevos partnered with Horizonnn Agency to refine their brand identity and logo. The objective was to create a visual representation that authentically embodies their commitment to quality and health-conscious choices, ensuring their brand resonates more effectively with their target audience.
Objectives and challenges
The main objective of this project was to develop a new logo and visual identity for Huevos that effectively communicates their dedication to natural, organic, and chemical-free food, appealing specifically to health-conscious individuals. The design process involved thorough research into the organic food industry and Huevos’ target market, analyzing competitors and current industry trends. Various design concepts were then crafted, including different typography and imagery options like fruit and vegetable illustrations, which underwent multiple rounds of revisions. Ultimately, the selected design features an abstract leaf incorporated into the letter “H”, using a preferred black color scheme to convey a sense of premium quality and boldness aligned with the brand’s values.
Explore our range of branded merchandise, including logo-printed t-shirts, stylish handbags, and custom business cards—all meticulously designed to resonate with health-conscious consumers. This showcase embodies our dedication to quality and nature, blending elegance with a clear message of organic excellence.