medical care #therapy
Interegrative therapeutics
Golf-Centric Integrative Rehabilitation & Fitness Services for Middle-Aged Players.
Interegrative therapeutics – Case study
Overview
Integrative Therapeutics is a company that provides integrative rehabilitation (electro-acupuncture, spine and joint manipulation, and instrument assisted soft-tissue massage) along with fitness services (primarily directed towards golfers) designed to restore neuromusculoskeletal dysfunction, and promote optimal health. Services are provided by clinicians with clinical Doctorates and certifications in Dry Needling, Spine and Joint Manipulation, Golf medical management, and strength and conditioning. Their target audience is primarily middle age golfers wanting to eliminate pain and improve their ability to play the game.
Objectives and challenges
The objective of this project was to develop a distinctive and meaningful icon that encapsulates the essence of the company’s mission. The challenge lay in crafting an icon that would effectively communicate healing, humanity, and peace in a simple yet impactful way. After numerous iterations and tests, the concept of incorporating a human head-like shape above the initial letter of “Integrative” emerged, symbolizing healing and compassion. The inclusion of a subtle letter “T” within the negative space added further personality and identity to the brand. This innovative solution addressed the need for a solid and unique icon that defines the company’s commitment to integrative healthcare and wellness.
Integrative Therapeutics greatly benefited from Horizonnn’s design expertise, which resulted in a visually appealing brand perfectly aligned with our values and business definition. The versatile brand identity seamlessly translates across various mediums, including printed materials like books, clothing, business cards, and digital platforms such as websites, ensuring consistency and professionalism across all touchpoints. The thoughtfully chosen colors and subtle symbolism embedded within the logo add depth and meaning, reflecting Integrative Therapeutics’ commitment to quality and innovation. Horizonnn’s contribution has not only elevated our visual identity but also strengthened our brand’s overall impact and resonance with our target audience.