perfum #aesthetics
Dirham
Dirham by Ard Al Zaafaran is an invigorating Citrus Aromatic fragrance designed for both women and men. This captivating scent was launched in 2020, offering a fresh and vibrant olfactory experience.
Dirham – Case study
Overview
Dirham is a leading perfume company headquartered in Emarat, renowned for its innovative fragrance creations and commitment to excellence in the luxury perfume market. With a vision centered around redefining the essence of luxury through scent, Dirham is dedicated to crafting unforgettable olfactory experiences that resonate with sophistication and elegance.
Objectives and challenges
At Dirham, the brand design objective is to create a captivating and distinctive visual identity that embodies the essence of luxury, elegance, and innovation in the perfume industry. We aim to establish a cohesive and recognizable brand image that resonates with our target audience, reinforcing our commitment to craftsmanship and quality in every aspect of our brand presence.
The branding process for Dirham was carefully tailored to reflect our client’s vision and identity. We presented prototype samples that captured Dirham’s unique perspective, allowing for iterative refinement based on valuable feedback. Extensive research into Dirham’s cultural and aesthetic context enriched our creative approach, infusing cultural elements and sensibilities into the brand design. Throughout, we collaborated closely with Dirham’s team to ensure our decisions aligned with their objectives. This process culminated in a visually compelling brand identity that embodies luxury and sophistication for Dirham.